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Georges El Zakhem

Emirates Driving Company
Business Development & Partnership Manager
George is currently the Business development & Partnership Manager at Emirates Driving Company.
He worked as a GM for Automobile & Touring Club of the UAE enabling the club growth in Abu Dhabi mainly at the digital transformation of the club services allowing automated, smart and seven stars features; also, he reshaped the club structure and offerings.

George is also IRU Academy Manager, working to implement the international accredited training institute best practice for a wide of professional training courses and driver assessments.

George also is a former programme manager at the UAE office at Transport Research Laboratory – TRL; providing world leading Transportation Research and Consultancy to Public and Private sector organisations and building the Future of Transport in the |UAE.

As an Arabic speaker with Middle East experience, develops and maintains internal and external stakeholder relations and liaison for a diverse set of projects and research studies. His business development capabilities cover most of the Road Safety and Mobility research areas including latest transport technologies and innovative projects in smart vehicles and infrastructures, ULEV, road safety, transportation, Road Safety Education, Awareness Campaigns, Virtual & Augmented reality, AI, behavioural changes and many other areas.